The arc of the moral universe is long, but it bends toward justice.”
– Dr. Martin Luther King Jr

“Nonviolent direct action is a set of tactics that go outside conventional means of advocacy… Community organizers sometimes call it ‘street heat’ — blocking entrances, boycotting, fasting, tree-sitting… “

Thus  GEORGE LAKEY, MNS co-founder, strategist and trainer, begins his 2019 manual,How We Win: A Guide to Nonviolent Direct Action Campaigning.” And none are more qualified to interpret and promote MNS’s approach to “Analysis, Vision and Strategy,” having lived, learned and developed it throughout his six full decades as a leader in many movements and campaigns from Civil Rights and Vietnam to the Movement for Black Lives.

And in “How We Win,” Lakey argues for the need to “build an [intersectional] movement of movements” based on a “practical and radical vision” that:

  1. Builds credibility
  2. Confirms the perception that all progressive causes are blocked by the economic elite
  3. Connects the desired future with innovations happening now, and
  4. Provides a common platform on which multiple movements can unite.


BILL MOYER , MNS’s late, other most influential strategist and co-founder, is best known for his “Movement Action Plan” (MAP) conceptual framework. Its comprehensive descriptions of his “Eight Stages of Social Movements” and “Four Roles of Activists” are detailed in his seminal organizing manual, “Doing Democracy: The MAP Model for Organizing Social Movements“, all explained at

Other prominent MNS authors, theorists and strategists include: David AlbertMichael Beer (, Steve Chase (ICNC) Chuck Collins (, Pamela Haines,   Jerry Koch-Gonzalez, Betsy Leondar-Wright, Stephen Zunes, Robert A. Irwin (Building a Peace System). See MNS Authors & Books for more about Movement for a New Society: Training, vision, strategy more.

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Movement for a New Society: Training, vision, strategy more

“For every thousand hacking at the branches of evil, there’s
only one digging at its roots.” – 
 Henry David Thoreau

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